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Description: Hotel Marketing/Revenue Plan Software. A unique software tool for professional hotel sales & marketing managers to complete their annual Marketing/Revenue Plan in a structured and and easy follow manager. MAPS II gives users the means to confidently plan their sales & marketing strategies with the help of a self-computing software application that incorporated 'checks & balances' for all data input sheets. The software includes the following functions: Hotel Basic Information, Executive Summery & Key Results, Competitive Product Analysis, Price Mapping, Pricing Diagnostics, Pricing Analysis, Room Demand by Markets(Monthly Segmentation Breakdown), Room Demand Analysis, Market Share Analysis, Geographical Source Markets, Market Demand Indicators, Demand & Supply Analysis, Distribution Channels, SWOT Matrix, Account Management Data Input Sheets, Sales Platform Diagnostics, Market Action Program Worksheets, Food & Beverage Spread (Monthly Meal-Period Breakdown), Catering & Function Space Analysis (Monthly Segmentation Breakdown
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Keywords: software,marketing plan,revenue plan, business plan, hotel, hotel marketing, sales, forecasting tool, account management, key ac
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Category: Business :: Other
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Platform: Win95,Win98,WinME,WinXP,Windows2000
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Type: Commercial
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Cost: $299.00 US
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Size: 32859 K
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Released: 2004-07-01
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Company: E&A TRENDS
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